Everyone is going batshit crazy over the new Instagram algorithm, and I'll admit, I was pretty pissed off when I first heard about it too. But I am now so bored of my feed being clogged up with 'turn on my notifications' posts, so I thought I would tell you why I will not be turning on post notifications for your Instagram...
First of all, let's go over some of the key changes to Instagram. The feed will be shifting to a more Facebook like approach, and we shouldn't be too surprised since Facebook own Instagram. I don't mean you'll be bombarded by Candy Crush invites btw, it just means posts will be shown out of chronological order in some cases and feeds will be more tailored to show you what you are likely to be interested in based on your current activity. So if you're worried about missing Harry Styles' black and white photo's or Liam Payne's selfies with Cheryl, you probably won't, because if you're into that then it's likely that you've double tapped, or stalked their profiles enough for Instagram to realise you want to see them. The idea is that we can't be on Instagram all day, so they want to show us the things we like seeing, every time we log on.
Why I won't be turning on your Instagram post notifications
1. If you post good content, I'll still see it
If I see something I like on my Instagram feed, I will always double tap and maybe even leave a comment. That's what I go on Instagram to see, things that wow me.
The whole idea behind the new Instagram algorithm is to show users more of the stuff they enjoy based on their likes, engagements and follows. So yes, if you constantly just show me pictures of your cat, you will quite possibly fall off my feed unless I continue to scroll into the depths of it, but for those of you who post content I really do want to see and have previously engaged with, then don't worry! You're very likely to still be appearing in my Instagram feed.
2. This is the future
This is how social media is going to be in the future. As a user, primarily the features will be free to use, but as a business, blogger or influencer, social media sites are going to cash in on us.
Facebook has been doing it for ages and Twitter introduced the 'while you were away' feature to show us things they think we would like that happened while we were offline. Organic reach has been severely hindered in favour of encouraging brands or influencers to pay for their audience to see the post. As annoying as that is as a small time blogger with little to no budget for social advertising, it makes sense in business terms.
It just means, as bloggers, we are going to have to work harder on our posts to make them appealing to our followers in order to get them to engage. Did we really expect to be able to promote ourselves for free, forever?
3. I don't want my phone to die 6 times throughout the day
If I turned on notifications for all 600 whatever amount of people I follow, my phone would be going off all day, and I'd have to constantly be charging it. I'd also be very distracted from my actual life if I clicked on every notification just to see a Starbucks cup, cake or MAC lipstick.
So, with that said, how can you make the new Instagram algorithm work for you?
1. Understand the benefits of the new Instagram algorithm
Take this algorithm change in a positive light. Instead of thinking 'OMG nobody will see my posts', think of it like 'my loyal readers and followers will now get to see my posts, even if they weren't online when I posted them! Just because ALL of your followers might not see them, the ones who regularly engage and are truly interested in what you're posting will still see you
2. Use this interim time wisely
It's not started yet, so while we wait, try and work hard on getting engagement on your current posts. Post things relevant to your audience, that's likely to get them to like your photo or comment etc. Start uploading more regularly if you are a sparse poster (like I am) but don't bombard people with irrelevant images just to force likes.
3. Rethink your Instagram strategy
If you're asking people to turn on notifcations, you're probably worried about not receiving much engagement? But have a look at what you're getting at the moment. Do your photos get lots of likes and comments already? You're probably doing something right and these people are likely to still see your posts when the change comes, but if you're not, it's time to think about switching up your Instagram strategy and trying to find what works and what your audience responds to and what kind of posts are gaining you more followers. Experiment with a couple of new kinds of posts, try changing the time you post something, switch up the hashtags you already use, or maybe even post a video or two. See what happens!
What do you think about the new Instagram algorithm? Let me know in the comments!
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