For the past few months I've been doing some testing on my blog. Trying out different things and seeing what effect that had on my my blog traffic. I noticed that some methods increased my blog traffic and others showed me a significant drop; giving me a real insight on what works and what doesn't.
While that's helped me really pull together a great schedule for my blog for the next few months (look out for some really exciting things coming up!), I thought I should share what I found out so you can try it for yourself. And I thought it would make for a great revival of my blogging tips post series, so here are my top 6 ways to get more traffic to your blog:
1. Put some thought into your content
It's really easy to fall into the blogger trap of posting exactly what everyone else is posting. Reviews of the same new products, outfits from the same hot retailer, tips on things we've been told how to do a million times; I don't know how many times I've read a review of the new roller lash mascara and, even though I posted about it myself, I'm sick of them because they all say the same thing, so if you want to review something everyone else is talking about, why not take a new angle?
Try thinking outside of the box. Look at your most popular posts and try to see why they are popular. Equally, take a look at your least popular posts and think about why they weren't as successful. Take inspiration from blogs outside of your remit and try to translate concepts into something new for your readers. The results of this will be different for each person's individual blog and content style, so take the time to really think about what will work for you and your readers.
2. Keep up with social trends and news from your industry
Beauty blog? Keep up with what's hot in the beauty industry? Fashion blog? Are you up to date with all the latest trends? What about industry events? If something is in the news or trending on twitter that is relevant to the things you blog about, then you should blog about it, whether you decide to do a round up post, and opinion article or a live blogging feed; show your readers that you are the source of all their industry and pop culture news, not just filled with static content.
Recently, there was a controversial article posted by journalist Chloe Hamilton about volgging sensation Zoella. I wrote a response opinion piece at the time it was all kicking off on twitter, and it received more hits in 20 minutes than I'd received the previous week, proving that people want to read about relevant stories as well as traditional blog posts.
3. Comment on other blogs
Blogging is about a community, so interact with other bloggers instead of seeing them as pure competition. There's room for everyone in the blogosphere.
When I say comment on other blogs, I don't mean click on every blog you find and comment on their first post with 'Great post! Here's my link!". Offer something constructive. Find a post that you have some experience or knowledge about and offer something of value in your comment alongside your link, being mindful not to discredit anything the blogger has written, but on top of everything, make sure it's honest and real. Remember, Google usually sees comments with less than 8 words as spam and writing the same thing in every comments won't get you anywhere!
4. Promote on all social media outlets regularly
This might be an obvious one, and is a tricky one to gain the right balance, but just make sure you are consistent in posting across your channels; keeping them all as active as you can.
It's also important to keep a balance between link posts and natural posts. If you are constantly posting link posts, people will get bored, but people will rarely scroll through timelines to find one post with a blog link. Make your content available and natural and your followers will eventually engage.
5. Blog consistently
Your readers want to come back to your blog and find new content. If you aren't giving them anything new, they are likely to drop off. I find my highest traffic comes close to a period when I have posted daily or in very close succession for a while. It's important to not take this traffic for granted, because after a while, if people see your latest post was a month ago, they are less likely to stop and read. Keep it up to date and relevant.
6. Guest posting
Guest posting is a simple way to gain yourself exposure to people similar to your audience who may not have come across you before. Submit unique, exciting content to different blogs which will give their readers an opportunity to discover you and what your content is like. If they like it, they will venture to your site to read more; thus increasing your blog traffic and readership.
This is all the more reason to make your guest post content as high quality as the posts you publish on your own blog.
And there you have it! These are my top 6 tips to increase your blog traffic! What do you think? Are you going to try any out? Or perhaps you have some more tips you can share with everyone in the comments section!
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