Have you ever bought a foundation after a recommendation from a blogger or friend, got home and just can’t get it to work for you? How about finding your perfect shade in one brand, but never being able to find it again? Or perhaps you just can’t find the god damn shade in the first place!
Finding the best foundation is not an easy task. It’s not just the colour you need to take into consideration, you also need to think about your skin type, the reason you are wearing it and so much more.
Everybody’s perfect foundation is not the same, so I can’t promise that after this post you will know exactly which one to buy, but, you hopefully will have a good idea about how to go about finding it!
First things first, why do you need it?
Are you using the foundation to add evenness to the skin tone, or maybe you need something more heavy duty to help cover spots or scars? Maybe you’ve been out in the sun and now your the colour of your face isn’t matching the rest of you!
Whatever your situation, there are several different products to help you out. You may have heard of BB, CC and DD creams etc, but what differences are there?
Tinted moisturiser - Adds all the hydration of a moisturiser, but with a tiny bit of colour, just to even out any uneven colour in certain areas.
BB Creams – Similar to a tinted moisturiser with all the skincare benefits such as SPF and anti-oxidants etc. Much lighter than foundation but gives a little bit more than a tinted moisturiser does.
CC creams – CC stands for ‘colour correcting’ so work on issues such as redness. CC creams are supposedly also lighter than BB creams .
DD creams – ‘Dynamic Do-all’ cream is kind of a mixture between BB and CC creams, offering just a little bit extra.
Foundation – Foundations come in all different forms (mousse/liquid/powder etc) and many different shades and generally offer a fuller coverage than the BB/CC/DD creams, and also offers a more refined finish and perhaps in some cases a more long lasting wear.
What’s your skin type?
So, now you will have worked out what you need it for and decided if you are probably going to opt for a BB/CC/DD cream or foundation.
Different skin types require different types. Obviously, in the description, BB/CC/DD are all creams, but with foundation you have more flexibility in choosing either a liquid cream, mousse, powder etc. Each one will have more benefits to certain skin types.
Cream foundations: ideal for normal, combination or dry skin/ Also good if you have uneven pigmentation.
Liquid foundation: tends to be good for all skin types but has particular benefits for dry or mature skin.
Pressed powder foundation: perfect for oily skin as it evens out tone and absorbs excess oil
Mineral foundation: is good for all skin types except oily. If you have sensitive skin, this is the one for you.
Skin tone and skin type are completely different. Your skin tone is the makeup of colours that five you the colouring that you naturally are.
There are three different brackets; warm, neutral and cool.
Take a look at the inside of your wrist. Is it slightly pinky? In that case, you have cool undertones. How about yellow? Well, that means you have warm undertones and if it is somewhere in the middle then you are neutral.
What’s your shade?
Now you have sussed which type is best, you can start finding your shade. This is always a bit of trial and error, but you can always pop into a drugstore and try out the testers or head to a department store and speak to the lovely ladies on then makeup counters.
If you are testing yourself, I would recommend picking three shades that look like they could be matches, and placing three swatches on your neck, just below the jawbone.
Take a mirror with you and move to a window or somewhere that there is natural light to you can see what it really looks like.
Fancy a different brand?
It’s always tricky trying to find a match for your shade, but in a different brand. If you are desperate to change brands, but can’t be bothered with the faff of standing in a drugstore with swatches of foundation covering your neck, why not try using Findation.com.
All you need to do is pop in the brand and shade of foundations that have been a match for you and it will reel off a list of foundation brands and shades that will be a good match!
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